Will and I dove head first into owning a saltwater aquarium in 2015. What started as a whim of an idea eventually grew into a business in a FLASH. We started with a 72 gallon bow front mixed reef tank,then added a 32 G BioCube with seahorses, and then Will wanted ANOTHER tank....to which I said not in our third floor apartment....lol. We were blown away at what we could grow and found out very quickly that we both had "blue thumbs". Through trial and error and A LOT of research we learned everything we know about marine fish and coral.... an obsession is an understatement. Soon enough we started experimenting with fragging corals and before we knew it, Palmetto Reef was born August 29th, 2016!

Let's be honest....everyone REALLY comes to the store just to see Max! Retired search and rescue, Max has been apart of the store since day one! He is seven yrs old, and you can always find him on the store sofa!

For the customers who have seen the transition of the store since the beginning it has been constant ‘tank-tetris’, additions and renovations! We love our customers and what we do, and if you are questioning getting into this amazing hobby do not hesitate to give us a call or stop by the shop! We have experienced anything and everything you might encounter in this hobby--which is why we opened the store- So we can help others grow a healthy, happy, and thriving reef tank!

Ashton entered the saltwater hobby in 2019, quickly developing a deep passion for Corals and fish! What began as a curious interest quickly turned into a addiction. Ashton has spent years honing knowledge in aquarium setups ,water chemistry and Anything Reef Related.

From 5 Gallon Nano... to a 800 Gallon total system Ashton has kept it all! He joined the team in 2024 and is dedicated to making sure that each and every customer has a great experience in the hobby!